| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5108867 | Business Horizons | 2017 | 5 Pages |
Abstract
As customer participation in business transactions increases, it is important to investigate how consumers approach financial transactions with firms in terms of selfishness and fairness. Pay-what-you-wish pricing models continue to attract managerial and academic interest as allowing customers to set prices provides an unorthodox setting in which to examine forces that drive buyer-seller interactions. This Executive Digest provides an overview of the current state of pay-what-you-wish (PWYW) pricing and the benefits it can provide to a firm.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Christopher Groening, Paul Mills,