| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5109425 | Journal of Business Research | 2017 | 15 Pages |
Abstract
The framework proposed, along with the key integration and visibility enablers identified for the omni-channel, can be applied to a wide range of retail supply chains. It helps managers to develop, run and monitor omni-channel systems; it may also serve as a stepping-stone for development of the literature on omni-channel systems.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Soroosh Saghiri, Richard Wilding, Carlos Mena, Michael Bourlakis,