Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5109587 | Journal of Business Research | 2017 | 12 Pages |
Abstract
This article provides a foundation for future marketing research on sustainable consumption through the application of three prominent theoretical perspectives of consumer behavior: responsible consumption, anti-consumption, and mindful consumption. This article considers how each perspective can help researchers better understand how consumers can engage in sustainable consumption practices, and develops insights that emerge from the simultaneous examination of multiple theoretical perspectives.
Related Topics
Social Sciences and Humanities
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Business and International Management
Authors
Weng Marc Lim,