| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5109750 | Journal of Business Research | 2016 | 6 Pages |
Abstract
Portfolio management is gaining increasing attention from researchers and practitioners involved in innovation and product development. In this context, this study aims to analyze the product portfolio management practices that innovative firms in a developing country adopt. This investigation also aims to establish the relationship between these practices and product portfolio performance. The study carries out a quantitative survey on a sample of 71 Brazilian firms, and the results demonstrate that practices associated with formalization, systematization, and clarification in product portfolio decision making significantly influence the fulfillment of performance objectives. In addition, some companies face difficulty in fulfilling the balance of portfolio products, and this difficulty possibly relates to the concentration of incremental innovation efforts in new product development.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Daniel Jugend, Sérgio Luis da Silva, Manoel Henrique Salgado, Paulo Augusto Cauchick Miguel,