| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5109813 | Journal of Business Research | 2017 | 9 Pages |
Abstract
Implications are that top management should incentivize the quantity of new ideas, not penalize product failures, and encourage decision-making comprehensiveness. With an innovation culture, the risk of making suboptimal decisions in the front end of innovation is limited.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Mayoor Ph.D., Kevin E. Ph.D., Fernando R. Ph.D.,