Non-technological innovations: Market performance of exporting firms in South America

The authors analyze the effects of organizational and marketing innovations (non-technological innovations) on the market performance of exporting firms through data collected in firms in fast growing South American emerging economies-Colombia, Peru, and Chile-with a final sample of 299 completed surveys and test hypotheses with Structural Equation Modeling (SEM). The results show that organizational innovations (new or improved organizational methods) have more influence on market performance than marketing innovations. These findings confirm the importance of innovative performance as a mediator between organizational innovation and market performance.