Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5109963 | Journal of Business Venturing | 2017 | 16 Pages |
Abstract
Advances in business process outsourcing and open innovation practices have made the choice of technology commercialization strategy increasingly relevant for technology-based new ventures. We investigate effects of intellectual property (IP)-based, product-based, and hybrid (both product and IP) commercialization strategies on internationalization propensity and intensity in technology-based new ventures. We find that new ventures adopting a product-based commercialization strategy are less likely to internationalize than those with hybrid or IP-based strategies. In addition, new ventures using IP-based commercialization strategies exhibit higher international intensity after foreign market entry than those with hybrid and product-based strategies. These findings provide novel insights into the dependence on external resources associated with different types of commercialization strategy.
Related Topics
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Business and International Management
Authors
Noni Symeonidou, Johan Bruneel, Erkko Autio,