Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5110832 | International Journal of Information Management | 2017 | 11 Pages |
Abstract
Based on five types of trust, this research explores trust influencing factors in peer-to-peer interpersonal communication, group communication and mass communication. Previous research has mainly focused on trust and the corresponding antecedents in electronic commerce communication and online collaboration. This study extends the literature on trust influencing factors in social media communication. A trust traffic light model is used to illustrate the importance of keywords, drawn from interviews with 115 participants who use WeChat frequently. Salient trust factors were found and further elaborated through qualitative analysis. Furthermore, we developed a trust cognitive onion model to illustrate the interactions of trust factors.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management Information Systems
Authors
Xusen Cheng, Shixuan Fu, Gert-Jan de Vreede,