Article ID Journal Published Year Pages File Type
5111116 Industrial Marketing Management 2017 13 Pages PDF
Abstract
Analyzing the KSs that sustain the growth of the start-up with a collaborative approach, the Geppetto case study concerns the main dyadic relationships developed by an Italian start- up thanks to its relationship with an Incubator. As these findings demonstrate, network entrepreneurial KSs are activated by “generating relationship” between the Incubator and its main business partners, which then are used in the “recipient relationship”. In this latter instance, the business partners of the Incubator become partners of the start-up thereby improving its growth. In particular this transfer of knowledge occurs in a relational space between heterogeneous actors that are characterized by business relational proximity.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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