Article ID Journal Published Year Pages File Type
5111152 Industrial Marketing Management 2017 12 Pages PDF
Abstract
To address the increasing relational challenges in international R&D collaboration, the present study develops a framework for understanding retrospective relational sensemaking in R&D offshore relationships. Using a comparative case study methodology, this study analyzes relational data from 56 interviews regarding four R&D offshore relationships between two large Swedish multinational companies and four R&D offshore partners. This study contributes to existing sensemaking theory by constructing a framework for retrospective relational sensemaking, including triggers and the phases of enactment, selection, and retention, to improve relational learning in R&D offshore relationships.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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