| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5111173 | Industrial Marketing Management | 2016 | 14 Pages |
Abstract
Agile from the IT world cannot be directly integrated into Stage-Gate for physical products without some important modifications, however. These needed adjustments - such as redefining a “done sprint” and how to present versions of the product or “protocepts” for continuous customer feedback - are outlined, complete with a case study from an equipment manufacturer. Additionally, the article identifies and deals with ten important issues and apparent inconsistencies that arise when implementing this new system for B2B products.
Related Topics
Social Sciences and Humanities
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Marketing
Authors
Robert G. Dr., Anita F Dr.,