Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5111204 | Journal of Retailing and Consumer Services | 2018 | 9 Pages |
Abstract
This has implications for store layout and services offered. Products for children and parents need to be placed in areas where parents are more comfortable (that is, less busy areas), but also merchandised in ways that make it easy for parents to shop at their faster pace. The balance of these two needs is a direction for future research.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Bill Page, Anne Sharp, Larry Lockshin, Herb Sorensen,