| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5111232 | Journal of Retailing and Consumer Services | 2017 | 7 Pages |
Abstract
Although the order of attribute presentation has previously been analyzed, this is the first study to examine this issue in non-life insurance products, providing useful information to insurance salespeople and marketing managers for a better understanding of insurance customers' buying decision process.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Sérgio Dominique-Ferreira,