Article ID Journal Published Year Pages File Type
5111305 Journal of Retailing and Consumer Services 2017 8 Pages PDF
Abstract
From the review of past and recent literature, we have not found a model that considers the influence of pre-shopping tendency on impulse buying behaviour. This paper addresses this major gap in extant literature by including pre-shopping tendency among the individual characteristics (impulse buying tendency and shopping enjoyment tendency) taken into consideration by past contributions.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
A structural equation model of impulse buying behaviour in grocery retailing
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