Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5111320 | Journal of Retailing and Consumer Services | 2017 | 11 Pages |
Abstract
This research shows that consumers' relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More specifically, the perceived authenticity of the products of the terroir store brand and its perceived value have a positive and significant influence on the attachment and behavioral loyalty of the regular buyers of this store brand and a positive and significant influence on the attachment of its occasional buyers. Trust in the retailer has a positive and significant impact on the behavioral loyalty of the regular buyers of this terroir store brand while perceived image of the store has only a positive and significant impact on the attitudinal loyalty of its occasional buyers.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jérôme LacÅuilhe, Didier Louis, Cindy Lombart,