Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5111630 | Journal of Air Transport Management | 2017 | 10 Pages |
Abstract
The purpose of this paper is to examine how Southeast Asian passengers' attitudes and behaviors affect their buying intention and actual purchase of Low Cost Carrier (LCC) tickets. A research model was developed based on the Theory of Planned Behavior. A survey of 791 passengers was conducted in two major airports in Thailand to test the hypotheses. Results indicated the important role of passengers' attitudes, subjective norms, and perceived behavioral control in LCC passengers' buying behaviors. The paper provides LCCs with useful information about passengers' attitudes and behaviors toward using LCC services, which will help the carriers form necessary strategies to attract more customers.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Thapanat Buaphiban, Dothang Truong,