A systematic approach to the Kansei factors of tactile sense regarding the surface roughness

Designing products to satisfy customers’ emotion requires the information gathered through the human senses, which are visual, auditory, olfactory, gustatory, or tactile senses. By controlling certain design factors, customers’ emotion can be evaluated, designed, and satisfied. In this study, a systematic approach is proposed to study the tactile sense regarding the surface roughness. Numerous pairs of antonymous tactile adjectives are collected and clustered. The optimal number of adjective clusters is estimated based on the several criterion functions. The representative average preferences of the final clusters are obtained as the estimates of engineering parameters to control the surface roughness of the commercial polymer-based products.