Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
551005 | Interacting with Computers | 2007 | 12 Pages |
Abstract
This paper presents empirical research findings that identify demonstrated attitude changes in computer users associated with their receiving advice from personified computer agents of two different ethnicities: African American and European American. Our findings indicate that computer users are more likely to change their actions (demonstrating underlying attitudes) based on input from a computer agent whose ethnicity is similar to theirs. These findings directly impact computer agent design in many fields.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Human-Computer Interaction
Authors
Jean A. Pratt, Karina Hauser, Zsolt Ugray, Olga Patterson,