Article ID Journal Published Year Pages File Type
551005 Interacting with Computers 2007 12 Pages PDF
Abstract

This paper presents empirical research findings that identify demonstrated attitude changes in computer users associated with their receiving advice from personified computer agents of two different ethnicities: African American and European American. Our findings indicate that computer users are more likely to change their actions (demonstrating underlying attitudes) based on input from a computer agent whose ethnicity is similar to theirs. These findings directly impact computer agent design in many fields.

Related Topics
Physical Sciences and Engineering Computer Science Human-Computer Interaction
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