Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
552768 | Decision Support Systems | 2010 | 11 Pages |
We use compensatory adaptation and dual coding theories to explore the effects of communication media use on creativity. Our field study results show that high levels of self-esteem and information-based demographic differences positively influence creativity. Social category differences negatively influence creativity. Communication media mix is an important moderator, improving the relationship of self-esteem and social category demographic differences with creativity when individuals have proportionally more mediated communication. The relationship between information-based demographic differences and creativity is attenuated when individuals use proportionally more mediated communication. The results have implications for managers encouraging creativity among a diverse workforce using multiple communication media.