| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 552831 | Decision Support Systems | 2009 | 11 Pages |
Abstract
This study explores how interaction within an online auction community affects online auction actor intention to continue trading with others. Adopting a social perspective drawing on social capital theory and IS literature, this study investigates how interactions among actors contribute to the creation and advancement of social capital. The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level. Finally, the implications of the study findings are discussed.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Jyun-Cheng Wang, Ming-Jiin Chiang,