Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
553719 | Decision Support Systems | 2011 | 12 Pages |
Abstract
Based on the privacy calculus framework and the stimulus–organism–response (S–O–R) model, this study examines online information disclosure decision as a result of affective and cognitive reactions of online consumers over several stages, i.e. an initial stage where an overall impression is formed about an unfamiliar online vendor, and a subsequent information exchange stage where information necessary to complete the ecommerce transaction will be provided to the online vendor. We found that, initial emotions formed from an overall impression of a Web site act as initial hurdles to information disclosure. Once online consumers enter the information exchange stage, fairness-based levers further adjust privacy beliefs.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Han Li, Rathindra Sarathy, Heng Xu,