Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
553821 | Information & Management | 2015 | 10 Pages |
Abstract
This study aims to investigate the impact of the interactivity of electronic word of mouth (EWOM) systems and E-Quality on decision support satisfaction. To develop hypotheses, we adopted three theoretical lenses: the cognition-to-action loyalty framework, the interactivity theory, and the E-Quality model. The model and measurements were based on the literature. A survey was conducted to validate the research model. The findings illustrate that interactive EWOM systems impart customer satisfaction on the purchase decision and also positively influence the website quality. E-Quality was found to have a significant impact on decision support satisfaction. Several theoretical contributions and managerial implications are discussed.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Chul Woo Yoo, Yong Jin Kim, G. Lawrence Sanders,