| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 554161 | Information & Management | 2009 | 6 Pages |
Abstract
The advantages of the bricks-and-clicks retail format in the battle for the online customer has been widely discussed but empirical research on it has been limited. We applied a multi-channel store image perspective to assess its influence on online purchase intentions. Drawing on a sample of 630 customers of a large music retail store in the Netherlands, the results demonstrated that offline and online store perceptions directly influenced online purchase intention. In addition, our findings confirmed that offline store impressions were used as references for their online store counterparts. Synergy and reference effects are discussed.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Tibert Verhagen, Willemijn van Dolen,