A dual privacy decision model for online social networks

Privacy concerns in online social network (OSN) use include the desire to control both information and interaction, leading to the “dual privacy decision” in which individuals choose what information to release and also who may view it. OSN privacy controls now offer users more choices in this arena. We assess motivations that may override a user's concept of privacy, and we present four key motivations for OSN use: ability (1) to seek information, (2) to socialize, (3) to express oneself to others, and (4) to meet social expectations or to please others. We find that the privacy calculus constructs influence the manner in which OSN users handle different informational categories.