Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
555564 | Information & Management | 2014 | 9 Pages |
Abstract
Much recent effort has been put into developing effective electronic markets. However, the research has mainly focused on institutional trust-building mechanisms. Practically, sellers lack guidelines in shaping competitive edges in electronic markets where institutional mechanisms have been applied to all sellers. In order to fill this gap, we examine the impacts of institutional and social mechanisms on seller differentiation, drawing from quality signaling theories in economics. Hierarchical regression analysis of the objective data crawled from TaoBao.com reveals these two competing categories of quality signal mechanisms result in interesting seller differentiation. Findings, implications and future research are discussed.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Carol X.J. Ou, Keith C.C. Chan,