| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 555851 | Information & Management | 2011 | 7 Pages |
Abstract
Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Hee-Woong Kim, Sumeet Gupta, Joon Koh,