| Article ID | Journal | Published Year | Pages | File Type | 
|---|---|---|---|---|
| 6576139 | Sport Management Review | 2018 | 4 Pages | 
Abstract
												In this paper, the author argues that, regardless of whether e-sports qualify as sports, they should be examined in sport management because they are a manifestation of sportification. Sportification means to either: (a) view, organize, or regulate a non-sport activity in such a way that it resembles a sport and allows a fair, pleasurable, and safe environment for individuals to compete and cooperate, and compare their performances to each other, and future and past performances; or (b) add a sport component to an existing activity in order to make it more attractive to its audiences. As the sport industry itself is embracing e-sports as a sport, scholars should embrace e-sports as a manifestation of sportification and examine their negative and positive effect on our industry.
											Keywords
												
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													Social Sciences and Humanities
													Business, Management and Accounting
													Business, Management and Accounting (General)
												
											Authors
												Bob Heere, 
											