Households' hourly electricity consumption and peak demand in Denmark

Next the paper presents results from a new experiment where household customers are given economic and/or environmental incentives to shift consumption to or away from specified hours. The experiment focuses on the present classic consumption and shows that household customers do react to incentives, but today the flexibility of the classic consumption is limited. Considering electric vehicles and individual heat pumps, for an individual household, the consumption of each of these technologies roughly doubles the household's consumption and considerably increases their potential for flexibility. Thus, in order to introduce incentives for demand flexibility, while considering reducing peak consumption, policy makers should initially focus on households that have a heat pump and/or an electric vehicle.