Verbal focus shifts: Forms of low coherent statements in design conversations

Previous studies on design behaviour indicate that focus shifts positively influence ideational productivity. In this study we want to take a closer look at how these focus shifts look on the verbal level. We describe a mutually influencing relationship between mental focus shifts and verbal low coherent statements. In a case study based on the DTRS11 dataset we identify 297 low coherent statements via a combined topic modelling and manual approach. We introduce a categorization of the different instances of low coherent statements. The results indicate that designers tend to shift topics within an existing design issue instead of completely disrupting it.