Handle with care! Why and how designers make use of product metaphors

Metaphors are not only a powerful tool in the hands of a poet; they are also powerful in the hands of a designer. In this paper we examine (1) several intentions behind metaphor conception and selection, and (2) consider various ways a product metaphor can be designed. Whereas both classifications emphasise the enormous potential metaphors have, we will also attempt to describe the risks and pitfalls associated with their use. It takes a careful hand to design a good product metaphor.