Examining the relationship to gender and personality on the purpose of Facebook usage of Turkish university students

This study examined whether the purposes of Facebook usage is associated with gender and big five personalities in a sample of Turkish university students. Seven hundred and fifty one students filled in a set of questionnaires. While males use Facebook to express themselves, meet new people, and store and organize things more, females use Facebook for educational purposes. Agreeable and conscientious people use Facebook to maintain existing relationship more. It was concluded that gender and agreeableness, which is one of the personality types, are significant variables on the purposes of Facebook usage.