Perceived self and behavioral traits as antecedents of an online empathic experience and prosocial behavior: Evidence from South Korea

The current study identified and examined perceived self-traits and behavioral traits as antecedents of online empathic experiences and prosocial behavior. Our findings suggest that perceived self-traits (i.e., self-efficacy in online relationship and self-disclosure) are strongly associated with both empathic experiences and prosocial behavior. Findings for the behavioral trait, interaction pattern of an individual, indicate that patterns of an individual's networking produce mixed results in regard to association with prosocial behavior. Bonding networking was found to positively predict prosocial behavior, while bridging networking showed a negative association with the same dependent measure. Identity discrepancy and writing activities were also found to positively affect prosocial behavior. Overall, the finding of this study indicates that perceived self-traits tend to display stronger explanatory power over both empathy and prosocial behavior than do behavioral traits.