Real ideal: Investigating how ideal and hyper-ideal video game bodies affect men and women

Media commonly feature imagery that celebrates idealized bodies and researchers have observed the adverse effects of such depictions. Although video games commonly feature idealized bodies, experimental work investigating the effects of game characters on body image disturbance remains underrepresented. This trend is surprising as the preponderance of hyper-muscular male and hyper-sexualized female characters speaks to the heteronormative, masculine fantasies often given prominence in game content. Using social comparison theory, the current work investigated how ideal and hyper-ideal video game bodies affected women's (study 1) and men's (study 2) body image dissatisfaction. The study also compared these outcomes to a non-exposure control condition. Generally, the data provided evidence that hyper-idealized game characters negatively affected men but positively affected women.