Social media mapping innovations for crisis prevention, response, and evaluation

Social media has had a noticeable influence on the practice of crisis communication. Crisis managers are becoming increasingly attracted to social media because of the ability to expand the communication options available to organizations and their publics during a crisis. Previous researchers have identified a variety of benefits and challenges presented by the use of social media for crisis communication. Two new social media mapping applications, SituMap and PhotoSorter, were recently developed to cultivate participation, collaboration, and conversation specifically for crisis communication. The purpose of the present investigation is to explore the features of these applications and discuss the potential benefits of these features for crisis managers in each stage of the crisis lifecycle.