Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6837936 | Computers in Human Behavior | 2016 | 9 Pages |
Abstract
The study demonstrates the effects of mental simulation, innovativeness, and need for cognition on adoption of the branded app. This experiment improves our understanding of how three-way interaction between the abovementioned factors affects the intention to adopt a new branded app. The results of a MANOVA indicated statistically significant effects of the abovementioned three-way interaction on the dependent variables. It is anticipated that the analysis resulting from this valuable study will provide a point of reference for further empirical and theoretical studies on the development of information technology products and services.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Chang-Hyun Jin,