Emotion regulation, procrastination, and watching cat videos online: Who watches Internet cats, why, and to what effect?

Anecdotes abound about the frequent use of the Internet to view cat-related media. Yet, research has yet to seriously address this popular culture phenomenon rooted largely in social media platforms. It is possible that viewing of online cat media improves mood, but this activity may also foster negative outcomes linked to using the Internet for procrastination. The present survey of Internet users (N = 6795) explored the correlates of viewing “Internet cats,” motivations for consuming this media, and its potential effects on users. It also tested a conceptual model predicting enjoyment as a function of the relationships between procrastination, guilt, and happiness. Results reveal significant relationships between viewing and personality types and demonstrate conceptual nuances related to the emotional benefits of watching Internet cats.