User continuance intention to use cloud storage service

Cloud computing is a huge and important change in the field of network application in recent years to provide users with a completely different IT service and delivery mode. Among various cloud services, cloud storage is a service most closely related to web users' need because it involves the storage of users' all important data and backup files. In this study, a sample survey was conducted in Taiwan, and key factors influencing individual users' adoption of the cloud storage service were analyzed and discussed based on Task-Technology Fit theory. The research results indicate that “cloud storage service”, “unstructured task”, “cloud storage self-efficacy” and “opinion of reference groups” all have significant positive influences on the “perceived usefulness”, which further has influence on users' continuance intention to use the cloud storage service. The findings also support that the privacy protection risk and the lack of privacy-policy risk in the cloud storage service produce negative moderating effects on the perceived usefulness and the continuance intention.