Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6838008 | Computers in Human Behavior | 2015 | 15 Pages |
Abstract
As the mechanisms underlying users' location information disclosure behavior under the context of location-based social network services (LBSNS) have been rarely investigated, this study builds a research model to examine the privacy calculus, benefit structure and gender differences. Specifically, hedonic benefits have stronger impacts on perceived benefits than utilitarian benefits and there is an interaction effect between perceived benefits and privacy risks. Further, utilitarian (hedonic) benefits are more influential for males (females) than for females (males) when formulating overall benefit perceptions, and perceived benefits (privacy risks) have stronger impacts on disclosure intention for males (females) than for females (males). Theoretical and practical implications are also discussed.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Yongqiang Sun, Nan Wang, Xiao-Liang Shen, Jacky Xi Zhang,