| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6838466 | Computers in Human Behavior | 2015 | 7 Pages |
Abstract
In this paper, the application of Fuzzy Cognitive Maps (FCMs), as an innovative approach in modeling consumer motivations for online community participation has been discussed. Although motivations have been widely studied over the past few years, no one has focused on the causal relations between them. This study gives a comprehensive understanding of causal relations - to determine whether changes in one variable result in changes in another - and their strengths as well as strongest paths toward online community participation which helps decision-makers reach the desirable level of user's participation in online communities.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Sara Galehbakhtiari, Tahmours Hasangholi pouryasouri,