Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6838681 | Computers in Human Behavior | 2015 | 10 Pages |
Abstract
Haptic applications for in-game advertising (IGA) remain underexplored in human-computer-interaction (HCI) research despite the exponential growth of haptic technologies. This research examined the interaction of tactile stimuli in a haptics-based computer game and users' autotelic need for touch (NFT) in IGA. Results from a between-subjects experiment (haptic gaming device with force feedback versus haptic gaming device without force feedback) and regression/spotlight analyses indicate the moderating role of autotelic NFT in determining the effects of IGA embedded in a haptic computer game on users' brand trust, perceived brand excitement, and brand placement awareness.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Seunga Venus Jin, Joe Phua,