Just untag it: Exploring the management of undesirable Facebook photos

Untagging was the most frequently cited management method in both the focus group discussions and online questionnaire. Contrary to previous studies, the findings suggested that women were not more likely to untag than men. Younger Facebook users were found to be more likely to untag than older users but were not more likely to use Facebook management methods. Agreeable individuals were more likely to use direct management methods. On average participants chose three methods they would use to manage these undesirable impressions. Future research should investigate the influence of the photo content and the tagged user's relationship with the uploader on the management of undesirable SNS photos.