The relative contributions of implicit and explicit self-esteem to narcissistic use of Facebook

This study aimed to explore the relationship between narcissism and Facebook use. Based on a conceptualization of narcissism as a discrepancy between implicit and explicit self-esteem, we investigated the relative contributions of each element of self-esteem to different Facebook behaviors presumed to represent narcissism. We measured the explicit and implicit self-esteem of 81 participants using the Rosenberg Self-Esteem Scale and the Self-Esteem Implicit Association Test (IAT), respectively. Most participants then provided access to their Facebook accounts by friending a fictitious person. We coded a sample of these participants' online behaviors, and then analyzed how they related to the measures of self-esteem. Results suggest that implicit rather than explicit self-esteem drives Facebook behaviors associated with narcissism, with implicit self-esteem negatively correlated with number of Facebook friends. These results inform our understanding of the relationship between personality and online behavior.