Haidt's social intuitionist model: What are the implications for accounting ethics education?

Kohlberg's theory of cognitive moral development has dominated ethics research for the past 50 years (Lapsley & Hill, 2008). The prominence of this theory, which focuses on moral reasoning, has brought mixed results (O'Fallon & Butterfield, 2005). The research provides an indication that not all dimensions of ethical decision-making are captured (Christensen, Cote, & Latham, 2016) and has led to a paradigm shift from moral reasoning to intuition (Maxwell & Narvaez, 2013). We introduce Haidt's (2001) social intuitionist model (SIM) as a new approach to understanding how moral judgments are made, i.e., quickly and intuitively. Then, we explore the applicability of the SIM using an ethical case in five different accounting courses. The results of our study provide a means of improving ethics education in accounting by allowing students to exercise their intuition as the initial stage of the decision-making process.