Assessment of techno-entrepreneurship projects by using Analytical Hierarchy Process (AHP)

Funding of techno-entrepreneurship projects has gained ground for the societies. Today, many governments support techno-entrepreneurship projects by using several policy tools such as incentives. Evaluating such projects is a very difficult task while a future perspective needs to be provided. In this paper, Analytical Hierarchy Process (AHP) has been used to determine to factors that should be used in evaluating the techno-entrepreneurship projects. AHP model was set up based on the experts' opinions. The model was tested with real data that contains attributes and outcomes (success/failure) of ten techno-entrepreneurship projects. Subsequently, projects were ranked. It has been seen that three already failed projects were ranked at the end of the list. Thus, the proposed AHP model was verified with these findings. We have seen that target marketing strategy in business technology markets is key to success. The proposed AHP framework in this study is expected to be useful to other societies as well.