| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6851401 | Technology in Society | 2018 | 34 Pages |
Abstract
The objective of this study is to investigate the factors that influence consumer's assortment satisfaction during online purchase of footwear. A descriptive research design was used to collect data from 458 samples using stratified sampling, from online footwear shoppers. Residual analysis confirmed data normality. Structural equation modeling showed a significant impact of product display and price comparison upon assortment satisfaction. Further, a multi group analysis affirmed that the model remains invariant across the categorical variables gender, cohabitance and work status. Arguably this is the first paper which establishes a link between product display and price comparison upon assortment satisfaction during online footwear purchase.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Pranay Verma, Anil Kumar Sharma,