Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6851401 | Technology in Society | 2018 | 34 Pages |
Abstract
The objective of this study is to investigate the factors that influence consumer's assortment satisfaction during online purchase of footwear. A descriptive research design was used to collect data from 458 samples using stratified sampling, from online footwear shoppers. Residual analysis confirmed data normality. Structural equation modeling showed a significant impact of product display and price comparison upon assortment satisfaction. Further, a multi group analysis affirmed that the model remains invariant across the categorical variables gender, cohabitance and work status. Arguably this is the first paper which establishes a link between product display and price comparison upon assortment satisfaction during online footwear purchase.
Keywords
Related Topics
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Business, Management and Accounting
Business and International Management
Authors
Pranay Verma, Anil Kumar Sharma,