Using and buying mobile phones in Jordan: Implications for future research and the Development of New Methodology

This study investigated two main research questions: 1) What is the degree of mobile phone uses in Jordan? 2) Why do Jordanians buy mobile phones? This study shed light on the social behavior of Jordanians with respect to mobile phone use and purchase. The sample utilized 233 usable responses from diverse classes of people. The results showed that Jordanians used mobile phones mainly for communication, as an alarm or watch, and sending messages. In addition, they indicated that the most significant reasons for buying phones were: the existence of phone camera, the easiness of using them, and because they were practical. Finally, 51 major reasons for buying mobile phones were clustered into 11 main categories. The most popular categories were reasons related to phones features, then reasons related to performance, and finally, reasons related to price. These clusters depicted the social behavior of Jordanians in relation to using and purchasing mobile phones. Conclusions and implications are stated at the end of this paper.