Article ID Journal Published Year Pages File Type
6889685 Telematics and Informatics 2018 13 Pages PDF
Abstract

- The study provides a semiotic triangle theoretical framework on the dynamic effects of social network advertising.
- As types of signs, icons in social network advertising can significantly promote users' social presence and then promote the social network advertising effects.
- Social facilitation in social network advertising is positively related to social presence in the short term but negatively related to social presence in the long term.
Related Topics
Physical Sciences and Engineering Computer Science Computer Networks and Communications
Authors
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