| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6889779 | Telematics and Informatics | 2018 | 11 Pages |
Abstract
Analysis of 313 valid responses to a survey questionnaire indicate that approximately 65% of Taiwanese people watch live-streams via social network sites. In general, they watched live-streams simply because they liked to do so. The main reason behind their favorable impression of live-streaming was that live-streams made people happy and relieved stress. Secondly, people were attracted by the charm of the streamers, but the attraction differs slightly by gender. Females developed a more favorable impression of a live-stream when they admired the streamer. Males, on the other hand, developed a more favorable impression of a live-stream when they interacted with the streamer or other audience members. Young people tended to like live-streaming because it gave them a sense of flow, while older people were not affected by flow. This study contributes to the development of live-stream services and future studies on live-streaming.
Related Topics
Physical Sciences and Engineering
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Authors
Chia-Chen Chen, Yi-Chen Lin,