The privacy paradox - Investigating discrepancies between expressed privacy concerns and actual online behavior - A systematic literature review

Drawing on a sample of 32 full papers that explore 35 theories in total, we determined that a user's decision-making process as it pertains to the willingness to divulge privacy information is generally driven by two considerations: (1) risk-benefit evaluation and (2) risk assessment deemed be none or negligible. By classifying in accordance with these two considerations, we have compiled a comprehensive model using all the variables mentioned in the discussed papers. The overall findings of the systematic literature review will investigate the nature of decision-making (rational vs. irrational) and the context in which the privacy paradox takes place, with a special focus on mobile computing. Furthermore, possible solutions and research limitation issues will be discussed.