| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6890052 | Telematics and Informatics | 2017 | 13 Pages |
Abstract
There are a number of factors efficiently on the adoption of mobile banking. Many researchers worked on the relationship between these parameters and their effect on each them. However, none have paid attention to the word of mouth impact of the adoption of mobile banking. In this study, for the first time, the word of mouth factor impact on the adoption of mobile banking in Iran is considered as the main contribution of the paper.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Networks and Communications
Authors
Daniel Mehrad, Shahriar Mohammadi,